“Fancy a drink? A nice gin perhaps? Vodka? What mixer do you want? Tonic water? Coke? I’m sorry, what was that? It sounded like you said you wanted cucumber in your gin for a second… Oh. You did. Right…”
Should such a scenario ever occur, Qcumber is there to help. An adult soft drink made with natural cucumber essence and sparkling water. Don’t run. It’s actually quite nice.
My first sip was a hesitant one. Would this fruit (yes, it is a fruit) work as a soft drink ingredient? Would it just be like drinking fizzy salad from a bottle?
It was a refreshing experience, with the simplicity and lightness of sparkling water, but with the cliched coolness that comes from a cucumber. I was however surprised by the sweetness. A quick look at the ingredients shows they’ve added sucrose, but I felt that it dominated the taste too much. That added sugariness means it doesn’t work as well as a Pimms mixer; I don’t think you can beat Pimms with lemonade and lots of fresh fruit (and natural sugars) but if you have a sweet tooth Qcumber is for you.
Whilst I’m not a fan of Qcumber with Pimms, it is an interesting mixer with gin and a quirky alternative to a standard G&T. It is great as something different and I can see why it recently won the Outstanding New Innovation award at the International Food & Drink Event. It would be lovely during the summer (should we ever get one) as it is refreshing and cooling, but I’m not sure it would have the same effect in the darkest depths of winter.
Overall, Qcumber is an occasion drink. It is something to be drunk at a dinner party or BBQ, as a mixer or as the grown-up alternative to alcohol (should you choose it over Schloer). It could get a good foothold in the market, but what makes it different may be its downfall as people may fail to get over the novelty and only buy it once. It’s probably what I’d do.
The above products were sent to me for an independent review by Grayling PR n behalf of Qcumber. I was under no obligation to provide a positive review. You can read my review policy here.